Marco Basso
As CEO of Informa Markets LATAM, Marco Basso has built a career spanning more than three decades, dedicated to developing B2B markets, creating new business opportunities, and transforming the way companies, professionals and communities connect.
Leading operations and business in Latin America, he combines strategic vision, market knowledge and innovation to develop platforms that generate relationships, insights and business opportunities all year round.
Connecting people, businesses and markets to build the future.
About Marco
Leadership built from market experience, long-term relationships and results.
Vision
The future of business is still being shaped today.
Marco Basso has been active in the B2B universe for over 30 years, leading businesses in environments of transformation, expansion and increasing integration between in-person experiences and digital solutions.
An engineer by training and an executive by career, he has built his path by combining analytical skills, financial vision and a constant focus on how markets evolve and how companies can create value in this process.
At Informa Markets, his work follows a profound transformation of the sector: from trade shows and business meetings to ecosystems that combine events, specialized content, data, technology, audience intelligence and relationship platforms.
His vision starts from a simple premise: business is built on meaningful connections. And technology, data and content can make these connections increasingly qualified, efficient and long-lasting.
Technological evolution has profoundly changed the way companies build relationships, access information and make decisions. But this transformation has not reduced the importance of human relationships. On the contrary, it has made time, attention and meaningful encounters even more valuable.
The future of B2B lies in the integration of these worlds.
In-person experiences, data intelligence, content, technology and audience insights become part of a single journey — creating more relevant connections before, during and after every encounter.
More than organizing events, the challenge is to build communities and platforms capable of moving markets throughout the entire year. And the quality of the connections generated is now a key success factor for companies.
Trajectory
More than three decades following the evolution of B2B markets, leading teams, businesses and strategies in Latin America and globally.
1996
Business Focus
Marco Basso begins his professional journey focused on B2B markets, working in companies dedicated to trade shows and business events.
2005
Regional Expansion
Focuses on consolidating B2B activities and expanding business platforms, strengthening relationships with companies and professionals in different sectors.
2011
Informa Leadership
Leads the aggressive expansion of Informa’s operations in Latin America, strengthening the company’s presence in strategic markets and consolidating its role in the global B2B ecosystem.
2022
Digital Ecosystems
Drives the transformation of the sector, evolving from traditional trade shows to integrated ecosystems that combine events, digital platforms, data, technology and audience intelligence.
2024
B2B Transformation
Consolidates the vision of integrated ecosystems that combine events, digital platforms, data and technology to generate value for companies, professionals and markets.
Areas of Expertise
Experience, results and areas of expertise that reflect a career dedicated to building connections, developing markets and driving business growth.
01
B2B Markets and Business Generation
Development of strategies to drive business generation, strengthen relationships and create long-term value in B2B environments.
03
Internationalization and Global Presence
Leadership in large-scale international projects, connecting companies, professionals and markets in Latin America and worldwide.
02
Data and Technology Ecosystems
Use of audience intelligence and digital tools to create integrated journeys that connect events, content, data and relationship platforms.
04
Leadership and Cultural Transformation
Consolidation of high-performance teams focused on innovation, cultural transformation and long-term value creation for companies and markets.
Board Academy Br - Advistor, Business Administration and Management, General 2023 - 2023
Columbia University Post Graduation - Digital Business, Digital Business 2021 – 2021
IBGC - Instituto Brasileiro de Governança Corporativa - Course for Administration Advisors - 2020 - 2020
Massachusetts Institute of Technology - Digital Transformation, Digital Strategy - 2020 – 2020
Universidade de São Paulo - MBA, International Executive - 2001 – 2003
London Business School - Strategic Leadership and Corporate Renewal, Strategy - 2001 – 2001
Cranfield University - Developing General Management Potential, Management - 2000 – 2000
Fundação Getulio Vargas - Strategic Planning, Strategy - 2000 - 2000
Ibmec - MBA Finance 1994 – 1996
Fundação Getulio Vargas - Postgraduate Degree, Business Administration - 1989 – 1991
Universidade de São Paulo - Civil- Engineering - 1983 – 1987
Education and Experience
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